Coors Original x Wrangler presents Beer Wash Jeans
Wrangler-stitch. Coors-wash.
Western-inspired beer meets Western wear.
Two iconic brands with deep roots in country culture and lifestyle have teamed up to create Beer Wash Jeans: the first and only Wrangler denim in a Coors wash.
The only thing standing between you and rocking the new vintage look is everyone else who wants a pair, too.
The first and only Wrangler denim in a Coors wash.
Everyone has spilled a little beer on their jeans before; leave it to two trusted friends to take it to a new level using repurposed brewing resources from Coors.
Each pair of Beer Wash Jeans puts a Coors spin on the classic Wrangler Cowboy Cut Jean to deliver a soft, comfortable feel and a timeless, vintage look.
The denim is outfitted with a unique tag that features a Coors Original bottle opener and a patch kit for fans to customize their jeans.
Learn more about the beer wash process.
A Tale of Two Western Icons.
From concert stages to rodeos and the great outdoors, Coors Original and Wrangler have crossed paths for years.
Inspired by the original recipe dating back to 1873, Coors Original has a history of believing in ingenuity, grit and doing what’s right even when it’s hard. We live each day with courage and take pride in our beer. This mentality has carried us over the years and will continue to do so. For decades, Wrangler has been an icon of American style with a storied history rooted in rodeo and the cowboy way.
As timeless Western fashion trends gallop back into the forefront this fall season, Beer Wash Jeans combine Coors and Wrangler’s shared values like dependability, an honest day’s work and a thirst for adventure to serve as the perfect pair of jeans to help kickstart the autumn season in true Coors style.
The limited edition Coors wash was created using a material from the Coors brewing process, trub. The unique dye that gives the Coors wash its timeless, vintage look receives its pigment from the trub, a thick wort after the brewhouse and before yeast is added in fermentation. To create the dye, you remove as much liquid as possible to concentrate the sediment (unfermentable products of the brewing process) and then combine the trub with an acrylic binder to help improve wash durability. This mixture is then sprayed onto the individual garments inside a washing. The garments are then tumbled to allow for leveling of shade and removed from the washer to be dried. After drying, each garment is placed back into the washer with a detergent to clean up any loose material. The garment is then finished with a liquid softener before the final drying process commences.